Include a keyword in your video’s file name to give YouTube an extra clue to what your content is about.Don’t be mysterious when labeling your videos, get straight to the point! Optimize your title and description so that YouTube knows that your content is relevant.Make sure you follow these steps every time you upload a new video. Once you have a list of keywords that can help power your videos up the search rankings, you need to know where to use them. It’s the only tool that can show you how popular your searches are on YouTube through accurate data directly taken from the platform. To get an idea of how popular your niche is, use Google Trends to see how much search interest your keywords have over a set period of time. You can use free tools like WordStream and WordTracker to see how many times each of your terms has been searched, so you can choose the most popular keywords that relate to your videos. Consider prioritizing keywords that are less popular as you’re more likely to rank higher. Popular keywords that feature in people’s searches the most are likely to be more competitive as well. These are based on what other people are searching too. They’ll suggest related terms and phrases when they autocomplete your search. If you’re struggling to think of relevant keywords for your particular niche, you can always use the search bar in either YouTube or Google to help. They’ll almost certainly be super relevant because the search engine thinks these keywords are the most important! Then look at the title and description for the most popular results. Think about what you would type into a search to find content on a particular topic. You want to identify as many relevant terms that people might search to give your video the best chance of ranking. The most important step is finding the right keywords. You want to give YouTube those vital signs that your content should be ranking higher. That's why the first few secrets on our list are all about how you can find the best keywords for your videos, and the best ways to add them to your content. It’s to make sure they’re not serving content that’s wide of the mark. YouTube uses titles, tags, descriptions and a whole host of other information to identify keywords that match what people are searching. Say you were searching for the best cameras for filming vlogs, it would be pretty strange if a search engine came back with loads of results about Tibetan monks or South American beaches. Think about any time you use a search engine, they’re scarily good at finding content that’s relevant to what you want to see! While you have less control over how people watch your videos, you can use SEO tips to perfectly optimize your videos and give your channel a better chance of blowing up. They’re the two sides of the YouTube coin that deliver success to creators. How people engage with your videos, such as comments, likes, and how long viewers are watching for.Things creators can affect, like titles, descriptions, tags and thumbnails.What’s actually in YouTube’s algorithm is genuinely a mystery (and don’t believe anyone that says otherwise) but there are some things that we know YouTube likes, and there’s an easy way you can split them: In reality, it’s simply how YouTube chooses which videos to suggest to people on its platform.įrom YouTube’s perspective, it wants to help viewers find videos they want to watch, and get them watching more of what they like. Lots of people talk about the YouTube algorithm as though it’s some kind of mythical beast to be tamed, or a complicated equation that only the greatest minds can decipher. YouTube is the world’s second most popular search engine so getting to grips with SEO can make a huge difference to your video views. In a nutshell, SEO stands for Search Engine Optimization and is all about improving your content so that it has the best chance of appearing high up in search engine results. Whether you’re brand new to SEO or just looking for that extra edge to improve your channel, familiarize yourself with keywords, involve your audience, and score tons more views for your awesome content. Take the guesswork out of YouTube SEO and set your videos up for success with eight search engine secrets that are proven to work. It’s not always clear what’ll help you rise through the rankings or sink like a stone. Every creator wants their content to rack up mega views, but what if we told you there was a free and simple way to get your videos in front of more viewers? YouTube SEO is your ticket to ranking higher in people’s search results and getting more eyes on your videos!įor any YouTube search, there are thousands of videos trying to get to the top spot.
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